Our Marketing Services

FULL SERVICE ADVERTISING AND MARKETING

Ecklund Marketing Group can assist companies of all sizes in marketing their brand name and their products and services. Print, web and video production is only the beginning. Our eye catching bus (see left, outfitted for promoting the Hamilton Tiger-Cats) can be transformed into a traveling billboard and used to advertise your business or event to the public in a unique and 'in your face' way. Few traditional marketing companies can give you this level of exposure.

LOGOS

We will work with your company to create a corporate identity through logo design.

PRINT ADVERTISING

Post cards, pamphlets, posters, business cards, direct marketing and more are offered by our team of graphic designers and marketers.

COPYWRITING FOR PRINT AND THE WEB

Poorly written copy can be disastrous for your company image. At Ecklund Marketing Group we are pleased to offer our clients professional in house copywriting services.

VISUAL / FILM PRODUCTION

With a film production company owned and operated by the president of Ecklund Marketing Group, we can offer video production and distribution services.

TRAVELLING BILLBOARD

Our Bus is a forty foot luxury motor coach, previously used to promote the Hamilton Tiger-Cats. Covered in decals from front to back and bottom to top this eye catching mode of advertising will get the word out about your business, service or event in a way seldom used by traditional marketing firms.

PDF PRODUCTION

We will create your artwork and written copy, and offer you the option of having it accessible to your clients in PDF format, which can be either burned onto CD's or added to your website as a download.

Web Related Services:

SEARCH ENGINE FRIENDLY WEB DESIGN

Simplest is best when it comes to building a website that your visitors and the major search engines like Google, Yahoo, and MSN will appreciate. We believe in using tried-and-true HTML code as the base, and employing graphics and Flash elements as site enhancements instead of building blocks. Simpler is truly better when it comes to SEO (Search Engine Optimization).

SITE REDESIGN

Got a website that you're not happy with? Then you should do something- a poorly designed, unattractive web page will rob you of potential customers more quickly than the competition could ever hope to. We will work with you to make your current site both search engine compatible and visually appealing. Give us a call today at 1-800-465-7378 to arrange a consultation.

SEARCH ENGINE OPTIMIZATION AND SUBMISSION

Once the site is constructed to your satisfaction, we optimize it. What exactly does that mean? It means that we ensure that the site is search-engine friendly and that emphasis is placed on your chosen keywords.

If your keyword of choice is 'Hamilton real estate', for example, we make sure that it appears frequently enough on your page to emphasize that you deal in Hamilton real estate, without overdoing it and making your site look like it was written for search engines, not customers. This is very important. A common mistake is to write overloaded sentences like 'Welcome to my Hamilton Real Estate page where Hamilton Real Estate lovers can find good Hamilton Real Estate.' Customers hate this, and so do the search engines these days. Our copywriters will incorporate your keywords and desired search terms without making the site text read as if it's seeking a hot date with Google!

Once the site is optimized, we create your Sitemap. A sitemap is a file containing all of the URLS in your website. Rather than wait for the engines to find you, we create sitemaps in each one's preferred format and submit them directly to Google and Yahoo. Google even supports the inclusion of your sitemap link in your robots.txt file. Don't worry if this is all gobbledygook to you- let us take care of the hard stuff.

TECHNICAL WRITING

Unless they're relaxing with an e-Book or reviewing academic material for research purposes, people as a rule don't read a lot of text while they're browsing the internet. It's important that you describe your products and services in concise terms, and include headers (which we've inserted on this very page using this color) that enable your visitors to find what they want quickly. We use our experience with internet users' surfing habits to make sure that your site's content is written and organized to maximum advantage.

DOMAIN REGISTRATION

Want a domain name? Sorry, EcklundMarketingGroup.com is taken, but we'd be happy to help you select another. We'll also register it for you, and set up your web hosting at the same time. Need e-mail? That can be arranged!

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